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So you delete negative reviews?
Where is my original negative review of this product. It was neither effective or permanent. Shady. Very shady.
Hi Sophia, Thank you for contacting us. Please note that reviews are not taken down – they need to be manually published in order to screen for profanity or hateful speech. Our offices were closed in observance of the holidays but we will be publishing all of the accumulated reviews over the holiday weekend. Thank you.
Nothing permanent about it.
Originally it colored only my hair that was already color treated. It did nothing to my uncolored hair even though I left it on 10 minutes longer than the instructions advised. 2 months later and my hair is exactly the same color it was before I used this cheap product. It is NOT permanent. This was my first and last time using something besides Dark n Lovely. Please note that I have been successfully coloring my own hair for 15 years.
Hi Sophia, Thank you for your honest review. In regards to the proper usage of this product, please note that to achieve TRUE color displayed on the box, you would need to bleach your hair so it is a “clean slate” and to apply the hair dye. If your hair tone is lighter than the Dark Auburn, you will see a slight color change but if your original hair color is darker than the desired color, then you will see little to no change. Thank you.